.Manly Bands is actually a direct-to-consumer vendor of guys's rings. The firm launched in 2016 after John Ruggiero, the founder with his other half Michelle, could not locate an appropriate wedding event band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, our company discussed the provider's beginning, one-of-a-kind band materials, as well as extra. Since then, Manly Bands has gotten its maker. The manufacturing of bands from, claim, Jack Daniel's scotch barrels or Fender guitar strands creates convincing online video, points out Ruggiero, ideal for storytelling on social networking sites and also elsewhere.The entire audio of our talk is actually embedded listed below. The records is actually revised for span and quality.Eric Bandholz: Provide our team a run-through of what you carry out.John Ruggiero: My better half, Michelle, and also I began an internet ring business knowned as Manly Bands in 2016 to handle a trouble of wedding bands for guys. Our company were actually only gotten married to. I have big fingers and couldn't locate a band that I ased if that was not overpriced. My choices were purchasing from a brochure or having one thing custom-built.I found yourself buying from a web site. The band showed up in a standard mailer, with no carton or customer support. It was actually a horrible knowledge through today's ecommerce requirements.Our experts obtained married, relocated to Fla, and also needed to have a task. Our experts told our own selves, "We're each business owners. Why do not our experts develop our very own company?" Our experts went over the types of troubles we would certainly viewed and exactly how to handle them. My band experience showed up, as well as our company decided to attempt to solve it for various other fellas.Our objective when our company began was to pay for lease. Our company assumed making a married couple 1000 bucks a month from this would certainly be actually excellent. Our team considered it a way of life service, not high-growth. It was actually merely Michelle as well as me in our garage creating rings as well as delivering all of them out to consumers. Our company had appealed something. Our information resonated with prospects.Michelle and I make an excellent team. I produce tips, as well as she is actually the implementer. A bunch of our results mosts likely to her imaginative mind. She titles the rings and develops identities. She connects the bands to consumers. Illustrating a ring exclusively as "eight-millimeter dark" didn't suffice.We created rings from distinct products, including Port Daniel's barrels or even special steels. The business took off. Since then, our company've grown drastically. We currently have more than 55 people in the Manly Bands family members. About one-half of those are ring artisans who work in our lately obtained production shop in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Concerning a year and a half earlier. Our experts had been their client for several years, so we understood them well. Many of their organization was wholesale, which failed to interest us-- mosting likely to mom-and-pop jewelers. They preserved their wholesale clients as well as brand. Our company acquired a number of their resources and took over workers.Causing a production team has been among the very best factors our experts have actually done. It is actually been actually astonishing to go out there as well as view them create rings out of Fender guitar cords or even metal from an M1 Abrams tank.Bandholz: How does in-house production effect advertising?Ruggiero: It's been significant. Taking a camera to the opposite side of the workplace and also recording the group utilizing lathes to reduce the metallic rods or bourbon gun barrels into rings makes for unbelievable video recording. We have our video camera team around regularly. We make use of that video on our social media sites and in our ads as well as e-newsletters. Our experts make an effort to promote that due to the fact that many providers in the males's band space do not manufacture. They lose ship or order coming from international and afterwards transport it out. Yet we prefer it to last a lifetime as well as be one thing folks may take pride in.We've had a lot of excellence along with our army heritage selection, where our experts source distinct army components. Our experts have the M1 Garand rifle stock, the lumber part, from War of the nations I. Seeing our staff put that in the lathe and cut a piece out for a band is actually remarkable.Our advertising for those bands talks about the record, the soldiers, where the tool was actually made use of, and also points like that. My spouse and also I analyzed filmmaking in college. We use our skills to enlighten and narrate. As an example, I lately got an e-mail from a customer that shared that his grand daddy used to drive M1 tanks. The consumer skilled some of those bands to his grandfather, and they had pretty an emotional exchange. It behaves to assist consumers associate with their past times and develop one thing purposeful.Bandholz: Where can individuals get a band coming from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, also. I'm on Twitter as well as LinkedIn.